Michael Manas, head of production supervision for Yahoo Studios New York, wouldn't reveal how much the company is spending on its Manhattan project, except to say "Just enough to win."
"This is showing Yahoo's commitment to premium video content," he said.
Amid talk of its financial woes, online company Yahoo is building a 5,000-square-foot studio in New York that is expected to open in March 2012, a tech site reported.
Hollywood Reporter said the studio will add an East Coast presence for Yahoo, which already has studios in Sunnyvale and Santa Monica in California.
It quoted Michael Manas, head of Yahoo Studios New York’s production supervision, as saying he is focusing on what his team will be able to do with the new HD studio space.
We’re a network and a big digital media company. Earlier, Yahoo and ABC News said they will co-produce content, giving the newsroom and New York studio an important role.
Yahoo presently leases a nearby studio space that it got for its Breakout show but the lease ends in March. Yahoo studios shows
Yahoo cites data from research firms that show that 26.5 million people in the United States, or one in eight online Americans, watched a Yahoo Studios original video program in October.
The Hollywood Reporter said Yahoo will be hiring in New York to staff the studio operation, but Manas said it is hard to define a number at this time.
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Michael Manas, head of production supervision, Yahoo! Studios New York, is only focused on what his team will be able to do with the new HD studio space though. The midtown Manhattan facility in a building at 111 W 40th Street, in which Yahoo has office space, will add to Yahoo's existing studios at its headquarters in Sunnyvale, Calif. and Santa Monica.
How much is Yahoo spending on the Manhattan project? We're a network and a big digital media company.
The online company cites data from research firms that show that 26.5 million people in the U.S., or one in eight online Americans, watched a Yahoo Studios original video program in October. That said, the company is deliberate in its NY studio spending, Manas emphasizes. "We grow intelligently," Manas emphasized.
Currently, Yahoo is leasing a nearby studio space that it got for its Breakout show. That studio lease ends in March.
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